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Showing posts from September, 2018

Renders, Virtual Reality, Animation, and Real Estate Video. We've Got You Covered!

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Do you remember that old saying: “Don't put all the eggs in one basket”? You sure do. My father used to tell it to me all the time. As a kid I didn't really get it, so he had to explain it to me directly: -Listen boy, it goes like this: Imagine you put every single one of the things that matter the most to you all together in one single place... -A basket? -Yeah, a basket. And then one day that basket breaks and all your important stuff fall into the field and get messed up or get lost. What then? -But what if it was like a good and strong basket? One that just wouldn't break no matter what. Why would you have other baskets if you already have the best one? My dad giggled. I was that kind of boy. Today, here at 3D World renderings we work everyday to be exactly that basket, the one that doesn't break, the one that doesn't let you down when it comes to rendering solutions. Renders, Virtual Reality, Animation, Real Estate video, you name it and we hav

3D Rendering and Virtual Reality: The New Road for any Design!

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Do you remember that scene from Back to the Future: Part II when Marty McFly walks around the boulevard and a HUGE 3D shark, promoting Jaws 19, materializes over his head and takes a big-digital chomp on his head and scares his socks off? We all sure do! Actually, that was THE futuristic concept I loved the most. Sure, the hoverboard and the dehydrated pizza were terrific, but it was with the pixel-made shark when I thought: This is it! This will be the way all brands will advertise their products a few years from now. I know 2015 already happened (the year in which the movie´s plot developed) and more than a few were disappointed to realize that flying cars and automatized sneakers are still sci-fi dreams… but the shark is here and we have it! Surely this is all figurative speaking. Not because we cannot do it (we would freakin´ love to!). But it has more to do with the fact that the Jaws franchise stopped a while ago. What I mean with the “shark” is that the same intent of i

Building or Designing? We take your Ideas to the Screen!

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Picture this: You are an architect around the 90`s. Recently, a big brand of hotels decided to open one in your town and after a harsh negotiation and an ambitious competition against other firms, they decided to hire you. You go all in! Your team works day and night to have the plans ready on time. In every single scale model, material proposal and decision-making phase you get a big green light with a delighted hand shake from every single executive aboard. Everything is going terrific and the building is already on its final stage. One day out of the blue, the head of the directive comes to check out on the project. You greet him with confidence but then… you see there's a grim look on his face. -Is everything ok, sir? - you ask. -Not at all… This is not the way I wanted it. Your heart freezes. Your hands begin to sweat. The whole team stops the work. The business man keeps staring around, surprised and with contempt. After an eternal minute, you dare to ask:

Always give your Investors a feeling of the space.

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You are looking forward to buying a beach house. Like if you just rubbed a magic lamp, a random guy gets close and tells you he is selling his beach house. Yup, right in the block you want it and he describes it with the type of tropical furniture and tall ceiling you pictured it with. And, most importantly, it fit your budget. You can´t believe how lucky you are! -Sounds great! So when can I see it? -Oh… yeah, you can't. -Excuse me? -Well yeah, I mean: I'm selling it to you, but I don't like strangers walking around, you know? It's a crazy world! Isn’t it? -Ammm I guess…  -But you can totally believe me. It has everything you ever dreamed of and more. Trust me! Actually, you look like a good sport so I´ll give you a better offer. Would you take this deal? I mean, it sounds perfect so why wouldn't you? I guess the guy may seem out of his mind, but he doesn't show any weird trait, he actually looks like a decent man so why

Get people to connect with your ideas

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Hi, I´m glad you are here today. As a member of the 3D World Renderings team, the fact that you are reading these words means that you are ready to acquire one of our services, among the following: 3D Rendering, Virtual reality, Real Estate videos, and Animation. So, why don't we go directly to the paying part. Please type the numbers of your... Well... that was awkward. Sorry to put you through that little experiment but I was just trying to make a point: No one likes being sold. Even when we actually NEED what they are trying to sell. And why is that? Here are a few reasons: Salespeople are in it for the sale and nothing more. Sometimes they don’t even follow up what happens after the sale. What they sale is not always what we need. Too much pressure generates a lack of confidence. Let us focus on that: Lack of confidence. If you have been around this topic for as long as we have, then you know that the most important AND CHALLENGING step whil

Don't lose time with old-fashioned models!

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We all know someone who is truly exceptional about a certain craft. For me, that would be Tom. We call him “Tom the Artist” because the architectural models he creates deserve to be in a museum display. Tom worried about using first-class, expensive materials to get the looks of the model as close as possible. The pasting and painting processes took him a while and he even installed electric wire to illuminate the insides of his models. Oddly as it may sound, Tom´s office wasn't doing that well. The modeling was taking too much of his time and the clients grew anxious as days went by. There's no doubt that his models were breathtaking, but many people started to be more interested in the miniatures than in the real project, which was totally not the point. I had to talk to him, he is my friend after all. I don´t recall the exact words but the intervention went somewhere close to this: “Times have changed, bro. And clients have changed as well. They don't care t

Architectural model building: A nightmare?

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You know we, people, haven't been going easy on our beloved planet for a while now. And yes, we can all agree that the consequences are hitting us hard. A friend of mine who is still working on her architecture degree called me the other day, saying she wanted to chat. She knows I’m part of the 3D World Renderings team so I figured out it would have something to do with some assignment for school. When we finally met, she told me about her teacher, Mr. Zimmerman. As a veteran in infrastructure has been going heavily with the Architectural model building, which is completely normal while studying, but the plot thickens as the school is currently promoting a Zero - Waste campaign and all students are all in about it. The thing is Mr. Zimmerman is not cooperating that much with the ecological focus as he keeps requesting that the models should be made out of the exact same materials that have been used since he was a young lad. Some of these include: glues, foam, plastic, and

You've got powerful ideas that others just can't understand?

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It's Christmas night and you wake up way earlier than everyone else to check out what Santa brought you. Yes, Santa was still around). You know you've been a charm with everyone, your grades can´t be better, and you were as descriptive as possible with the new bike you KNOW you deserve. You even specified the blazing-red color you want it to be and wrote the exact address of the store where you saw it in display.  The house is dark and quiet, the snowflakes fall gently through the night. The only lights that can be seen are the ones shining beautifully around the tree. Then you size it: Sparkled by the lights, the biggest present of all has your name on it. You discover your gift by pulling the wrapping paper and… It's not your bike. It's a bike alright, but not the one you wanted… not the one you NEEDED. Remember that feeling? Well that's exactly what our customers feel when you don't provide EXACTLY what they were expecting. Even though it may be the

Explaining Vs. Showing. The HUGE difference

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Let's play Charades! 3 words, ready? Ok, first word: I model my hands as trying to introduce you to a new product, while I rub my fingers against each other. Second word: Two letters. I point my eye. Then I draw a big “S” in the air. Third word: I brush some invisible dust out of my right shoulder. What did I say? No? I was saying Selling is easy. What? You didn't get it? Yeah, you weren't right here looking at me and that made it a bit more challenging. But if you stop to actually think about it, how many clients can you meet face to face? How about that big investor you met overseas, and is eager to know more about your new architecture project? Too far? Let's keep it close then. Let's say that a new married couple wants to you to design their new furniture. They currently live past into the countryside and it takes them more than 4 hours to get to you. Sure, you´ll be able to meet them every once in a while, or perhaps have multiple digital meetings, lon

How do you usually present your projects to buyers?

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Close your eyes for a bit. Take a deep breath and think: What's the first thing that comes to your mind when you hear the word “salesperson”? You got it? Now let me check how my mind reading skills are flowing today: Perhaps it came to you the figure of a little man, probably bald, with a suitcase in his hand and a fake smile on his face. Was I close? If I was, then I'm afraid you are infected with the “Ancient salesman” concept. Let me tell you a bit more about him: The also called “Homo salectus” lives on a hostile environment in which he depends on his communicative skills to approach his pray: clients. The challenge comes as they discover their targets to be a bit close-minded and avoid their speech and, in many cases, react quite aggressively by not picking the phone or ignoring mails, which may lead our hero to starvation in extreme cases. This salesperson can be anyone. They can sell insurance, credit cards, or even houses and new products. The important thing i