Building or Designing? We take your Ideas to the Screen!




Picture this: You are an architect around the 90`s. Recently, a big brand of hotels decided to open one in your town and after a harsh negotiation and an ambitious competition against other firms, they decided to hire you. You go all in! Your team works day and night to have the plans ready on time. In every single scale model, material proposal and decision-making phase you get a big green light with a delighted hand shake from every single executive aboard. Everything is going terrific and the building is already on its final stage. One day out of the blue, the head of the directive comes to check out on the project. You greet him with confidence but then… you see there's a grim look on his face.

-Is everything ok, sir? - you ask.
-Not at all… This is not the way I wanted it.

Your heart freezes. Your hands begin to sweat. The whole team stops the work. The business man keeps staring around, surprised and with contempt. After an eternal minute, you dare to ask:

-What exactly is it that you don´t like?

The angry man starts to point here and there while yelling his mind off. Some scratch their heads, others cover their mouths. You can't do anything but listen to the discomfort. You wish it was all a nightmare. And guess what… IT IS!

You are here and now! You have a 3D rendered version of your project and you are exploring it alongside the general director of the company you are currently working for. In a certain point he stops you and ask:

-Is there any way we can have thicker pillars in the lobby?

You take note of the request. Then you reply: 

-Sure, no problem. Let me do some adjustments and then I'll ask the guys at 3D World Renderings to apply the changes so you can check on them. How about that?
-Perfect! 

The meeting ends and you thank the skies that you live in a time and place in which if the client doesn't like something… you can just change it using the computer. You drive home. Life is good.

Popular posts from this blog

We’re local. We get your Ideas

Image
3D World, Inc. is a New York City-based studio specializing in visual #storytelling for #realestate development, #architecture and #design. You have to eat, live and breathe NY to understand it. Being a local firm provides us a unique vision to participate in projects that enrich our community and the city overall. For example, about the construction industry, we specialize in the regulations of the Department of Buildings of NYC regarding exterior fence signage of construction sites that require a 3D rendering of the finalized building.  For the Real Estate industry, we create beautiful renderings and VR tours that allow visualizing properties before completion to the last detail of construction and interior design. These tours are a great selling tool that helps bring prospective customers and investors to your office. 3D renderings increase your chances of closing businesses as they are easier to understand than technical diagrams and blueprints. We also ani
Read more

Why Renderings for architectural projects are a must?

Image
  Technology allows architects to create precise renderings of their projects. Sometimes it is impossible to distinguish between a photograph and a rendering, but that is the point.  Renderings are usually created for design analysis, marketing or presentations and they are a valuable tool to get insight on the project before building it. Before current technology, architects used to draw their renderings by hand, and while this took amazing technical skills and some of those sketches are true works of art, there is nothing like being able to see a construction as if it were a photograph before building it. Renderings allow architects to determine if the details they envisioned are correct or if they can be improved or if it is necessary to remove something.  It is easier to create further renderings than tearing down an actual construction site. But renderings are also an excellent marketing resource. Perhaps an architect can appreciate the beauty of a future construction by looking a
Read more

Let us Render your Ideas to Life!

Image
If you put in the hard work, you will harvest the results. Patience is a virtue. When it comes to branding, these words are real.  Having an idea is only the first step in a marathon. You may be eager to go and execute it without doing the prep work necessary to understand your idea, the target audience, the reach it will have, the communication you need to develop to convey your point.  Not preparing enough is a mistake.  It takes a lot of commitment to creating something. When thinking of a product, have a clear idea of the problem it fixes and how it does it. Understand the people you want to buy your product. Their habits, their needs, their expectations, this will be important to come up with marketing strategies, graphic design, copy, and all the materials you need to pitch to investors. The way you present your product is almost as important as developing it. A PowerPoint presentation with complicated graphics is not going to get the job done. Investors need
Read more