3D World, Inc.

Reality is overrated. As a team of Virtual Reality developers and 3D rendering artists we stand firm on that statement. Why do we love Renderings and VR over real life, you might ask? “I knew designers and tech geeks were kind of weird”, am I right? Well, the answer is very simple and not that philosophical: We can modify a render with one click.  The world of renderings and virtual reality is one you - and your clients through you - can fully control. You want to see how your dreamed living room looks under twilight? Click. There you go. You want to see a bit more lightning over the shelf? Click. You got it! Now, to be honest with you, we were just trying to hook you up a little bit with that first line. Of course reality presents a set of elements, like people and feelings, that can't be designed with a computer but consider that we work with architects, interior designers, Real Estate developers, marketers and product designers. Those are all fields where a big invest

My grandma used to say that no one is good at everything. I didn't really believe her. I was sure I could be good at everything I wanted to do. It's just a matter of patience and discipline after all. As I grew up, I realized that architecture was my thing. I started drawing everyday and even if I can't say I was the best of my class, at least I had the basics well tamed. My surprise came when I found out that a big part of my college class wasn't really that into drawing. What else could it be about? I decided to mind my own biz and keep on doing my best in every course.  I remember a building plan I had to deliver as a final exam. I worked day and night on it for over a week. I got a C+ which was alright, I didn't feel that strong in that signature. Then one of my classmates came out with a peaceful look on his face and a grade better than mine. No way I was letting that roll just like that!  -How did you do it?! - I had to ask.  -Did what? 

It is well known that the architectural and Real Estate market is one of the toughest ones out there. This has to do with the fact that spaces are getting scarce which lead to a very prominent rise in pricing not only related to the commercial or the building process, but also at the designing and pitching sides of it. Architecture firms, interior design studios and Real Estate developers are finding, more now than ever before, that clients want it all and they are quite open to negotiate with whoever has the best to offer.  The game is changing. Reputation of the big firms is losing it´s weight while some younger and daring agencies are finding new ways to connect with clients. The scene is different for buyers as well. They are more meticulous about their outlay and more demanding in the final product. Architects, interior designers and Real Estate developers all around the country have become more aware of this shift on the demand and are already adjusting their strategy

Outsourcing is the word of the moment. Even if your company or firm doesn´t have an inhouse expert in a specific product or service, can solve this problem so you can offer the product or service as yours. The world has become much smaller because of alliances, and hundreds of offshore deals are being made every single day. This effect ends up integrating pieces that level-up the growing of companies. Thus firms don't have to keep expanding their inhouse teams anymore, which usually leads to big expenses in training and gearing. They just need to hire an external expert in whatever service they are in need of. The best part of it? Your client doesn´t have to know if you don't feel like telling. Confidence is positively the most important aspect in a commercial deal, regardless the field. We know that there are some very special clients out there that demand to work only with a specific team. The shared information depends on how well you know your client but the most

Your architecture firm already has the team, the process and the vision. The only thing left to do is to get the clients and, for some companies, this is where it gets tricky. As we have discussed in other entries, a big part of the success for an architecture firm comes not only from having great skills and a powerful vision for developing new projects, but also in knowing how to pitch and sale these projects as any other field out there. There's obviously an area responsible for this specific enterprise. But how can you apply the creative line of a firm to the commercial side of it? That is exactly the question we will answer with this post. Renderings have changed the way architects and designers do business. It has not only become a trendy way to prove a firm's modern approach but it it's also a very powerful pitching tool. Through 3D rendering, your client will get a real taste of how the final project will look like, even without setting the first brick o

We all love secrets. And the secrets that help us close more deals are the best! What? You wanna know it? Alright, I'll share it with you in a minute. But first I would like you to know where does it come from and why we believe it's important to have a formula to start with. As you know, a 3D render is practically a sales tool for architects, product designers and Real Estate developers. It is used to show a product and to pitch a project filled with the smallest details (which are usually the most important ones) and to give a close-to-reality feeling about a product, room or space before they even exist. Now, as any other sales tool, there’s a proper way to use renderings, and if it's not done right, then there is the chance that a lot of working hours go right to the trash. This is why we structured a set of steps to follow every single time. Our so called “Secret formula” which won´t be a secret no more. It is quite simple actually, but also very powerful.

We won't lie to you: 3D Rendering is a messy biz. We aren't complaining about it though! We love it like crazy! What we mean is that it truly requires a lot of training and devotion to get it right. It all depends on the amount of detail people want on their projects, because in rendering, “Detail is king”. A lot of clients that come to us and ask about what traits define a “good rendering”. We have always been extremely open with our clients because tu us they are more like partners than plain clients. At the end of the day, we are both working as a team to develop the selling tools to close more deals. So it's not unusual to hear about how “a friend of mine told me that renders should be...” type of stories. This is often related to offers from other rendering agencies which is completely fine. Whatever works better for the firm, we get it. So when these doubts come on board, we lay the answer right on the table: “If you are thinking about paying cheap

Do you remember those vintage sci-fi shows where characters transported to different planets through devices or beams from their motherships? Did you ever wish that kind of technology would exist at some point? To be able to teletransport into a different space in a blink of an eye? Well, in case you haven't noticed, that tech is already here! At least in the visual aspect.This is the soul of VR: To swap worlds through a headset and when it comes to architecture, design and real estate development, it really has been a game changer. Why? Because for the first time in decades, professionals of the area can show their clients how they pictured their projects before they were made. No more scale models, no more explaining through simple building plans. Just showing through a headset is a powerful thing. When we perceive the space around us through our senses, then we get to understand it. This is the reason VR became such a trendy tool for the architectural business. Archit

There's no going back and those are amazing news! Not too many years ago, architecture and design were a completely different kind of business. If you are an architect, perhaps they taught you in school how to build handmade scale models of your projects. Did you used to end up with sticky fingers because of the glue? Remember holding your breath to prevent the first sticks from falling? We won´t say it wasn't fun. It was school after all and we had to learn the basics. But do you believe architects had to do all that to pitch their projects to their potential clients?! It was no homework assignment, we mean “Real Life”! They used to spend night after night at the office or garage, with rulers and protractors, measuring and drawing and gluing… Wait. Don´t tell me you still work like that! Rendering is the new thing! Well, not so new anymore (it has been around for a couple of years now) but the tech keeps advancing and getting more and more detailed, to the point th

Go BIG or go home! That is the NY law. Every architect would love to leave his mark in one the most beautiful, important, and hot cities of the globe… If not “the” most. That is not an easy task though. Actually, only a few privileged get the chance to do so. If you are not from around, the myths are true: New York is indeed a concrete jungle and if you are not ready for it, it will eat you alive. But if you are a Yankee brother then you know better than anyone that when it comes to the design/building business, you gotta be the very best, the master, the artist… the legend. Alright then. I was listening to some epic soundtrack while I wrote that BUT that doesn't make it less true. To be a well-positioned architect requires a very specific set of skills. Some of them can be taught and learned but some others, you gotta be born with them. But to be a well-positioned architect in New York, that is something else. This city is mad! If you could turn it into a character, it