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Showing posts from 2022

If a picture says more than a thousand words how many words will a rendering say?

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  Photography and 3D renderings are two different kinds of art, both are stunning and help us convey the spirit of our projects to our prospective clients.  It hasn’t always been like that, and it is because quality 3D rendering is recent while photography has been around for nearly 200 years. Without a doubt, a few years ago, photography was the way to achieve the most precise representation of a property, but current animation tools are very sophisticated and yield marvelous results. However, now that technology has elevated the quality of 3D renderings, they become a better option because they are more flexible, less expensive, and allow better creativity than photography. Renderings are photorealistic because they use true light, shadows, depth, and rich imagery to create an environment in your images, what kind of environment? Whichever works for your prospective clients. For example, if you wanted to present different settings for the same space, you’d need to produce a different

The best-kept secret in the NYC real estate industry

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  Owning a house is a dream shared by many people. Nothing is as aspirational as choosing and buying your dream house, and the people in the real estate industry know that they are selling dreams, which is why having the right tools makes the process easier. Few people can visualize how a house will look once it’s built or remodeled, if as a developer, you show your client the site, maybe they won’t feel the magic. Well, 3D renderings go a long way when obtaining permits or approvals from clients. Architects, developers, and real estate agents can benefit from technology when showing projects by creating compelling animations. If you’re experienced in building projects, you know how hard it can be to communicate your ideas to your clients and that is because some people just must see for themselves, and it is understandable as a house is a large investment. This is where 3D renderings come in. Current technology allows for stunning visualizations, photorealistic and detailed. Imagine b

Simple strategies to grow your real estate business

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  The world is changing, and technology is permeating every aspect of our lives. Most people expect applications or some sort of digital solution when trying to acquire a product or service, for example, having a website is a must for your business, but if you’re in real estate 3D animation is another tool you can’t ignore. In this article, we will talk about how you can grow your real estate business using 3D animation and visualizations.  Improve the understanding between your clients and you. Misunderstandings are a major cause of trouble when working with clients, which is why it is advisable to document every interaction somehow, but even there could be failures in communication. Using 3D animation, your client and you can be on the same page and minimize the going back and forth that costs money when doing business. Speed up the initial stages of your project. You’d be surprised at how smooth the process is when you have photorealistic visualizations of your project. For starters

Do I need animations for my real estate presentations?

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  What is 3D animation? It is the art of generating graphics using a computer. At its early stages, computer animation looked like plastic and was very rough, but it reflected a bright future, and we are now living it. 3D animation of the XXIst century is stunning, and hard to differentiate from photographs, the amount of detail a professional animator can get out of a rendering is an incredible tool for the real estate industry. Do you need to incorporate these animations into your website and presentations? The answer is yes.  Animations attract people. Compelling animations attract people to your website and social media platforms and in some cases, they are more effective than actual videos, also, cheaper to produce. Increased viewers’ engagement. If you produce and release videos constantly and incorporate your branding, prospects will be drawn to your listings and discover the properties you are selling. They make a lasting impression. People on the internet don’t want to read ma

6 top real estate marketing strategies for agents

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  In the past twenty years, a digital revolution has changed the world dramatically. In the past, if you needed something you would visit several stores, compare prices, and touch the items. Nowadays it is different, we don’t lose time going through stores, we look up stuff online, compare vendors and decide.  Although this happens in retail, it can now happen when buying, selling, or renting a property.  Perhaps you’ve been transferred to another city by your employer and need to acquire a home without traveling, well, virtual reality can do that for you. Brokers and agents in the real estate industry are resorting to virtual reality to enrich their listings. Virtual reality, by definition, is the computer-generated simulation of a 3D image or environment that can be interacted with, by a person using electronic equipment such as a helmet or glasses with a screen inside.  Using virtual reality has several benefits for example: Your listings are available for consult by prospective buy

What is branding and why do you need it?

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  Branding, by definition, is shaping a brand in their customer’s minds. But, also, branding is about storytelling. Stories are the foundation on which humankind was built, they help large groups of people to collaborate and create things. When we do branding, we are creating a story to build an emotional bond between our brand and our customers.  Brands that are consistent and easy to recognize build trust with their clients and they feel more at ease to buy their products or to hire their services. In today’s world, competition is fierce, so standing out from the crowd is fundamental to competing in the global economy. But what elements integrate your branding: The name of your company. It is the name of your company, and it reflects your product or service. Logo. It is a symbol that identifies your brand, take for example the bird from Twitter or the camera from Instagram. You want an easily recognizable logo so that your clients immediately think of your brand when they see it. A g

The complete guide for renderings in interior design

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  If you’re an interior designer, 3D renderings are a tool you must know to elevate your work to the next level. Photoshoots require many resources and can be expensive so showcasing your work like this might not be as cost-effective. Current 3D rendering technology allows designers to show their projects to clients before executing them and this is an efficient way to work. It is difficult to distinguish between a photograph and a high-quality 3D rendering which is why experienced design firms are using them more and more, especially because clients that are not familiar with reading blueprints can envision a close version of the result. In this article, we’ll cover some considerations to take about 3D renderings and their uses in interior design. Visual explanations. Although words have a lot of power, not everybody knows how to use them effectively and when trying to explain to a client what their project will look like is always better to skip the language barrier and make visual p

Imagining interior design in the next decade

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  3D interior design is the ideal way to visualize architectural works before they’re built or interior design before investing a lot in furniture or artworks. 3D rendering was hard to obtain and expensive because it required major hardware investments. Nowadays, as technology advances, 3D rendering is and will become more accessible in the coming years. Mobile devices keep getting better at supporting 3D design software, so in the next decade, homeowners will be able to remodel their homes faster and cost-effectively. Professional tools today are so sophisticated that only a trained eye can distinguish between a photograph and a rendering, and this is a priceless resource for developers as visualizing properties before getting any construction work done allows to cut costs. In this article, we will talk about some predictions expected shortly and how they will affect interior design as we know it. Smart homes. Smart homes are not a new thing, but they will become much more technologi

The future is now. Take your projects to the next level with visual storytelling

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Humankind is built on stories. We are a species that just love a good story, and we gather around the fire each time to listen to them. We meet each other, get married, have kids, experience loss, and it all happens in places. Our childhood home, hospitals, parks, the first home after moving out from our parents’ house. We can’t help it; we are emotional about these things. In fact, what we feel is much more powerful than what we think. Of course, reasoning is important, but emotions will always win.  If you own an architecture firm, it is important to understand how emotions play into your clients’ buying choices. Take the time to know them, to get an idea of the kind of things that matter to them and try to incorporate them into your designs. But to get the wow factor, consider going a step beyond drawings and blueprints and consider using renderings.  3D technology is accessible as it had never been and as time goes by it becomes super precise. Today, it is almost impossible to dist

Home remodeling project? Catch your client’s attention by turning their ideas into experiences

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  Technology allows architects to create precise renderings of their projects. Sometimes it is impossible to distinguish between a photograph and a rendering, but that is the point.  Renderings are usually created for design analysis, marketing or presentations and they are a valuable tool to get insight on the project before building it. Before current technology, architects used to draw their renderings by hand, and while this took amazing technical skills and some of those sketches are true works of art, there is nothing like being able to see a construction as if it were a photograph before building it. Renderings allow architects to determine if the details they envisioned are correct or if they can be improved or if it is necessary to remove something.  It is easier to create further renderings than tearing down an actual construction site. But renderings are also an excellent marketing resource. Perhaps an architect can appreciate the beauty of a future construction by l

VR & AR. A way to improve eCommerce

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  With the pandemic e-commerce experienced a boom in the past year and a half and people now find themselves preferring online shopping over attending crowded malls, especially during festive times like thanksgiving or Christmas. This has forced businesses to revamp their websites to offer a smooth and efficient shopping experience for their customers and although we can get most products or services online, the truth is that some things still need our presence… or better technology. Real estate. What if you could buy a property online? Now it is possible, virtual reality technology provides realistic imagery of the property we want to visit, it is like being there. Developers and real estate companies benefit from high quality renderings to secure investments to build projects or to show them to potential buyers. Virtual reality also allows realtors to show the properties to a larger number of people. For example, a realtor can only schedule so many appointments to show properties in

Quick guide to recognizing excellent and innovative visualization projects

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A picture speaks a thousand words. We have all heard this timeless phrase and it is true, especially when it comes to renderings. In this article we’ll dig into the differences between good renderings and bad renderings, because if you have an architecture firm, you don’t want to end up with a lousy depiction of your project, you want your clients to look at your images and say “Wow, I want to be there”. But what makes a good rendering? Simple, it is realistic. A good rendering is the most effective tool to communicate your vision to your clients, keep in mind that they won’t necessarily know how to read blueprints. If a rendering is well made, some people won’t even know they’re looking at a computer-generated image. However, a bad rendering is notorious, bad colors, poor composition, randomly pasted objects, let’s just say that your client will not be impressed. What are the elements of a good rendering? Details: Details promote realism. Pay attention to things like shadows, light pl

Four reasons why visual disciplines are vital for small, medium & large architectural firms

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  Owning a business comes with great responsibility, but in the process of managing costs and trying to save money, we end up wasting opportunities. Design budgets are often left behind in the business planning, but the difference between success and failure is in the way projects are presented. Architecture firms, whether large or small, need rendering visualization to close deals and in this article, we tell you why. Renderings make you look good. If your architecture firm is small, investing in your image and in the way you present projects can make you look like a bigger firm which is important at the start of your career when your portfolio may not be as impressive.  On the other hand, if your firm is large, your customers will be expecting the most professional and aesthetic visual experience technology can provide. While it is true that an architect’s ability is measured by his completed work, it is equally important that they can get investors to come on board to the projects.

Virtual Reality allows the buyer to feel what it’s like to be in an unbuilt property

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  Virtual reality is a simulation. This technology has been around for decades, although there is a debate about its origins, we can pinpoint the creation of virtual reality in the 1950s, yes, you read that correctly. The first head-mounted display was invented in 1968 and it was known as The Sword of Damocles, their inventors were computer scientist Ivan Sutherland and his student Bob Sproull. But it wasn’t until the eighties that Jaron Lanier popularized the term “virtual reality” and ten years later, the US military and NASA started using it for training their operatives using simulations. It is the twenty-first century now, and virtual reality is stronger than ever. The era of contemporary virtual reality devices began when the PC-connected Oculus Rift prototype was introduced in 2010. The market evolved swiftly, and headsets are now untethered, making VR an independent platform. Virtual reality glasses have a stereoscopic screen that show two angles of the same image giving us a s

What do we need to envision your ideas one step closer to reality?

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  You’ve probably read a lot about how renderings are a must in architectural projects and how they are necessary to design and sell them. But where to start when hiring an architectural visualization or 3D rendering studio to visualize your project? You can approach a design studio at any stage of your project, but there are minimum requirements to get the most of your renderings. In this article, we will list the elements that you must have to hire for your rendering. 1. Architectural drawings.  This is the most essential thing to have. Most studios can work with 2D or 3D drawings and models whether they’re done in AutoCAD, SketchUp, Revit or Rhino. As a matter of fact, it will be much easier for the design studio to create your renderings if your design is detailed enough. 2. 2D plans, elevations, sections. A 2D plan is the most technical part of the project, it is a drawing on a horizontal plane viewed from above. The elevations are drawings of vertical planes in a vertical represe

Why Renderings for architectural projects are a must?

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  Technology allows architects to create precise renderings of their projects. Sometimes it is impossible to distinguish between a photograph and a rendering, but that is the point.  Renderings are usually created for design analysis, marketing or presentations and they are a valuable tool to get insight on the project before building it. Before current technology, architects used to draw their renderings by hand, and while this took amazing technical skills and some of those sketches are true works of art, there is nothing like being able to see a construction as if it were a photograph before building it. Renderings allow architects to determine if the details they envisioned are correct or if they can be improved or if it is necessary to remove something.  It is easier to create further renderings than tearing down an actual construction site. But renderings are also an excellent marketing resource. Perhaps an architect can appreciate the beauty of a future construction by looking a