The future is now. Take your projects to the next level with visual storytelling
Humankind is built on stories. We are a species that just love a good story, and we gather around the fire each time to listen to them. We meet each other, get married, have kids, experience loss, and it all happens in places. Our childhood home, hospitals, parks, the first home after moving out from our parents’ house. We can’t help it; we are emotional about these things. In fact, what we feel is much more powerful than what we think. Of course, reasoning is important, but emotions will always win. If you own an architecture firm, it is important to understand how emotions play into your clients’ buying choices. Take the time to know them, to get an idea of the kind of things that matter to them and try to incorporate them into your designs. But to get the wow factor, consider going a step beyond drawings and blueprints and consider using renderings. 3D technology is accessible as it had never been and as time goes by it becomes super precise. Today, it is almost impossible to dist