Four reasons why visual disciplines are vital for small, medium & large architectural firms

 


Owning a business comes with great responsibility, but in the process of managing costs and trying to save money, we end up wasting opportunities. Design budgets are often left behind in the business planning, but the difference between success and failure is in the way projects are presented.

Architecture firms, whether large or small, need rendering visualization to close deals and in this article, we tell you why.

Renderings make you look good.

If your architecture firm is small, investing in your image and in the way you present projects can make you look like a bigger firm which is important at the start of your career when your portfolio may not be as impressive. 

On the other hand, if your firm is large, your customers will be expecting the most professional and aesthetic visual experience technology can provide. While it is true that an architect’s ability is measured by his completed work, it is equally important that they can get investors to come on board to the projects.

Renderings dress your website.

Photographs are a good resource to showcase your finished projects, however, renderings are better. Renderings allow full control over your vision and remove unwanted background elements that could be present in photographs.

Another advantage of renderings is that you can showcase unbuilt projects, and this is important as you never know who might stumble upon your website looking for a fresh and innovative architect.

Your work improves because of renderings.

Having renderings of your projects forces you to pay closer attention to every detail reinforcing the feedback loop. Closer attention to detail translates into better work. If your firm is small, it may seem a burden to pay someone to make the renderings, but there are options like outsourcing the design so that you only pay per project instead of having a full-time employee.

We see nothing but advantages when it comes to incorporating renderings to your firm’s portfolio and website. Not only will it look very professional, but it will efficiently showcase your work.


Whatever the nature of your project might be, you will find extraordinary value in turning your ideas into experiences with us. Schedule a meeting here with one of our senior designers. 

Through our process, we strive to understand and convey our clients’ goals effectively through a mixture of visual disciplines such as RenderingsAnimationsVirtual RealityInteractivePhotography, and Branding services.


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