Virtual Reality allows the buyer to feel what it’s like to be in an unbuilt property


Virtual reality is a simulation. This technology has been around for decades, although there is a debate about its origins, we can pinpoint the creation of virtual reality in the 1950s, yes, you read that correctly.

The first head-mounted display was invented in 1968 and it was known as The Sword of Damocles, their inventors were computer scientist Ivan Sutherland and his student Bob Sproull.

But it wasn’t until the eighties that Jaron Lanier popularized the term “virtual reality” and ten years later, the US military and NASA started using it for training their operatives using simulations.

It is the twenty-first century now, and virtual reality is stronger than ever. The era of contemporary virtual reality devices began when the PC-connected Oculus Rift prototype was introduced in 2010.

The market evolved swiftly, and headsets are now untethered, making VR an independent platform. Virtual reality glasses have a stereoscopic screen that show two angles of the same image giving us a sense of depth.

Virtual reality is not only used for entertainment, but it is also a resource for multiple areas of our lives such as education, fitness, sightseeing and, of course, real estate.

Real estate agencies and developers are resorting to virtual reality as a differentiator, thanks to this technology, potential customers can take a virtual tour of the property they want to buy, even if they are in a different state or country or if it hasn’t been built.

There are many advantages to using this technology. If the property exists, virtual reality allows for more clients to visit it even if they’re far away. 

If the property is unbuilt, developers can attract investors by showing them exactly what they’re envisioning in the projects. If the building is a commission, architects can use virtual reality to show their customers what their house will look like before building it.

This tool is an invaluable resource that saves time and money for both developers and customers because they can adjust the projects to better fit their needs and requirements before anything exists.

Virtual reality is different from augmented reality. We know that is a very popular technology as well, but AR uses a real-world setting using smartphones and VR is totally virtual and enhances a fictional reality using a headset which is why it is much better for architectural projects and visualizing things that don’t exist.

Whatever the nature of your project might be, you will find extraordinary value in turning your ideas into experiences with us. Schedule a meeting here with one of our senior designers. 

Through our process, we strive to understand and convey our clients’ goals effectively through a mixture of visual disciplines such as RenderingsAnimationsVirtual RealityInteractivePhotography, and Branding services.


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