VR & AR. A way to improve eCommerce
With the pandemic e-commerce experienced a boom in the past year and a half and people now find themselves preferring online shopping over attending crowded malls, especially during festive times like thanksgiving or Christmas.
This has forced businesses to revamp their websites to offer a smooth and efficient shopping experience for their customers and although we can get most products or services online, the truth is that some things still need our presence… or better technology.
- Real estate.
What if you could buy a property online? Now it is possible, virtual reality technology provides realistic imagery of the property we want to visit, it is like being there. Developers and real estate companies benefit from high quality renderings to secure investments to build projects or to show them to potential buyers. Virtual reality also allows realtors to show the properties to a larger number of people.
For example, a realtor can only schedule so many appointments to show properties in one day, but if the virtual tours are on their website, there is no limit to how many potential customers can see them at any time and from any place.
- Department stores.
Augmented reality is a technology in which the virtual and the real-world merge. Using our smartphone or tablet we can place any item in front of us. Imagine you want to buy a couch online, but you aren’t sure if it will fit your space, with this technology you could select the piece of furniture and “place it” where you want it so that you can decide.
In some cases, this shopping experience is even better than going to the store because you can see what you’re buying at home.
Shopping clothes online can be tricky because garments look different in pictures or in a model’s body than they do when we wear them. Augmented reality seems like a good resource to give us an idea of how something will look on us.
Of course, something augmented reality can’t do is allow us to feel the comfort of the clothes, but one can always return or exchange garments.
Social media filters are something we use daily; we can improve our appearance and look groomed in our stories even if we aren’t. Makeup companies can benefit themselves from this technology allowing their customers to “try on” a particular color of lipstick or eyeshadow.
There is no doubt that these technologies are here to stay, and companies must incorporate them.