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Showing posts from April, 2022

If a picture says more than a thousand words how many words will a rendering say?

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  Photography and 3D renderings are two different kinds of art, both are stunning and help us convey the spirit of our projects to our prospective clients.  It hasn’t always been like that, and it is because quality 3D rendering is recent while photography has been around for nearly 200 years. Without a doubt, a few years ago, photography was the way to achieve the most precise representation of a property, but current animation tools are very sophisticated and yield marvelous results. However, now that technology has elevated the quality of 3D renderings, they become a better option because they are more flexible, less expensive, and allow better creativity than photography. Renderings are photorealistic because they use true light, shadows, depth, and rich imagery to create an environment in your images, what kind of environment? Whichever works for your prospective clients. For example, if you wanted to present different settings for the same space, you’d need to produce a different

The best-kept secret in the NYC real estate industry

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  Owning a house is a dream shared by many people. Nothing is as aspirational as choosing and buying your dream house, and the people in the real estate industry know that they are selling dreams, which is why having the right tools makes the process easier. Few people can visualize how a house will look once it’s built or remodeled, if as a developer, you show your client the site, maybe they won’t feel the magic. Well, 3D renderings go a long way when obtaining permits or approvals from clients. Architects, developers, and real estate agents can benefit from technology when showing projects by creating compelling animations. If you’re experienced in building projects, you know how hard it can be to communicate your ideas to your clients and that is because some people just must see for themselves, and it is understandable as a house is a large investment. This is where 3D renderings come in. Current technology allows for stunning visualizations, photorealistic and detailed. Imagine b

Simple strategies to grow your real estate business

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  The world is changing, and technology is permeating every aspect of our lives. Most people expect applications or some sort of digital solution when trying to acquire a product or service, for example, having a website is a must for your business, but if you’re in real estate 3D animation is another tool you can’t ignore. In this article, we will talk about how you can grow your real estate business using 3D animation and visualizations.  Improve the understanding between your clients and you. Misunderstandings are a major cause of trouble when working with clients, which is why it is advisable to document every interaction somehow, but even there could be failures in communication. Using 3D animation, your client and you can be on the same page and minimize the going back and forth that costs money when doing business. Speed up the initial stages of your project. You’d be surprised at how smooth the process is when you have photorealistic visualizations of your project. For starters

Do I need animations for my real estate presentations?

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  What is 3D animation? It is the art of generating graphics using a computer. At its early stages, computer animation looked like plastic and was very rough, but it reflected a bright future, and we are now living it. 3D animation of the XXIst century is stunning, and hard to differentiate from photographs, the amount of detail a professional animator can get out of a rendering is an incredible tool for the real estate industry. Do you need to incorporate these animations into your website and presentations? The answer is yes.  Animations attract people. Compelling animations attract people to your website and social media platforms and in some cases, they are more effective than actual videos, also, cheaper to produce. Increased viewers’ engagement. If you produce and release videos constantly and incorporate your branding, prospects will be drawn to your listings and discover the properties you are selling. They make a lasting impression. People on the internet don’t want to read ma

6 top real estate marketing strategies for agents

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  In the past twenty years, a digital revolution has changed the world dramatically. In the past, if you needed something you would visit several stores, compare prices, and touch the items. Nowadays it is different, we don’t lose time going through stores, we look up stuff online, compare vendors and decide.  Although this happens in retail, it can now happen when buying, selling, or renting a property.  Perhaps you’ve been transferred to another city by your employer and need to acquire a home without traveling, well, virtual reality can do that for you. Brokers and agents in the real estate industry are resorting to virtual reality to enrich their listings. Virtual reality, by definition, is the computer-generated simulation of a 3D image or environment that can be interacted with, by a person using electronic equipment such as a helmet or glasses with a screen inside.  Using virtual reality has several benefits for example: Your listings are available for consult by prospective buy

What is branding and why do you need it?

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  Branding, by definition, is shaping a brand in their customer’s minds. But, also, branding is about storytelling. Stories are the foundation on which humankind was built, they help large groups of people to collaborate and create things. When we do branding, we are creating a story to build an emotional bond between our brand and our customers.  Brands that are consistent and easy to recognize build trust with their clients and they feel more at ease to buy their products or to hire their services. In today’s world, competition is fierce, so standing out from the crowd is fundamental to competing in the global economy. But what elements integrate your branding: The name of your company. It is the name of your company, and it reflects your product or service. Logo. It is a symbol that identifies your brand, take for example the bird from Twitter or the camera from Instagram. You want an easily recognizable logo so that your clients immediately think of your brand when they see it. A g

The complete guide for renderings in interior design

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  If you’re an interior designer, 3D renderings are a tool you must know to elevate your work to the next level. Photoshoots require many resources and can be expensive so showcasing your work like this might not be as cost-effective. Current 3D rendering technology allows designers to show their projects to clients before executing them and this is an efficient way to work. It is difficult to distinguish between a photograph and a high-quality 3D rendering which is why experienced design firms are using them more and more, especially because clients that are not familiar with reading blueprints can envision a close version of the result. In this article, we’ll cover some considerations to take about 3D renderings and their uses in interior design. Visual explanations. Although words have a lot of power, not everybody knows how to use them effectively and when trying to explain to a client what their project will look like is always better to skip the language barrier and make visual p

Imagining interior design in the next decade

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  3D interior design is the ideal way to visualize architectural works before they’re built or interior design before investing a lot in furniture or artworks. 3D rendering was hard to obtain and expensive because it required major hardware investments. Nowadays, as technology advances, 3D rendering is and will become more accessible in the coming years. Mobile devices keep getting better at supporting 3D design software, so in the next decade, homeowners will be able to remodel their homes faster and cost-effectively. Professional tools today are so sophisticated that only a trained eye can distinguish between a photograph and a rendering, and this is a priceless resource for developers as visualizing properties before getting any construction work done allows to cut costs. In this article, we will talk about some predictions expected shortly and how they will affect interior design as we know it. Smart homes. Smart homes are not a new thing, but they will become much more technologi