Do I need animations for my real estate presentations?


What is 3D animation? It is the art of generating graphics using a computer. At its early stages, computer animation looked like plastic and was very rough, but it reflected a bright future, and we are now living it.

3D animation of the XXIst century is stunning, and hard to differentiate from photographs, the amount of detail a professional animator can get out of a rendering is an incredible tool for the real estate industry.

Do you need to incorporate these animations into your website and presentations? The answer is yes. 

  • Animations attract people.

Compelling animations attract people to your website and social media platforms and in some cases, they are more effective than actual videos, also, cheaper to produce.

  • Increased viewers’ engagement.

If you produce and release videos constantly and incorporate your branding, prospects will be drawn to your listings and discover the properties you are selling.

  • They make a lasting impression.

People on the internet don’t want to read massive amounts of text, they want to get relevant information quickly and easily. This is the reason why videos are essential when promoting or explaining anything. Real estate terms, procedures, and regulations are very technical, so producing a video where you explain these things is better.

  • They are cost-effective.

Of course, there are free tools out there, but people can tell when there isn’t an effort involved in producing material. Writing a detailed description and attaching a couple of photos is free but lacks the impact of animation. Animations are cheaper than producing commercials or professional videos.

  • They are flexible.

In animation, you can incorporate anything, literally. Do you want a pink elephant in the living room? You got it! Well, maybe not an elephant but you get the idea. You can even “decorate” the space to help the customer envision the result of your project.

Undoubtedly animation provides a flexible but powerful outlet to your creativity, and it is a wonderful sales tool for your real estate business.

Whatever the nature of your project might be, you will find extraordinary value in turning your ideas into experiences with us. Hire rendering services or schedule a meeting here with one of our senior designers. 

Through our process, we strive to understand and convey our clients’ goals effectively through a mixture of visual disciplines such as RenderingsAnimationsVirtual RealityInteractivePhotography, and Branding services.


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