If a picture says more than a thousand words how many words will a rendering say?
Photography and 3D renderings are two different kinds of art, both are stunning and help us convey the spirit of our projects to our prospective clients.
It hasn’t always been like that, and it is because quality 3D rendering is recent while photography has been around for nearly 200 years. Without a doubt, a few years ago, photography was the way to achieve the most precise representation of a property, but current animation tools are very sophisticated and yield marvelous results.
However, now that technology has elevated the quality of 3D renderings, they become a better option because they are more flexible, less expensive, and allow better creativity than photography.
Renderings are photorealistic because they use true light, shadows, depth, and rich imagery to create an environment in your images, what kind of environment? Whichever works for your prospective clients.
For example, if you wanted to present different settings for the same space, you’d need to produce a different photoshoot for each one. Different photoshoots imply resources, people, catering, hiring models, getting furniture, that’s a lot of work! And of course, it is pricey.
But by using 3D renderings you get photoshoot-like images and only collaborate with a couple of designers that you don’t even need to hire because there are highly experienced 3D animation firms that take care of it.
3D renderings allow showcasing the properties with different decorations, lights, weather even.
And 3D renderings don’t have to be static images, they can also be videos and virtual reality tours that your clients can experience with a headset.
Pictures cannot match the experience of a virtual reality tour; your clients can experience the properties fully customized to match their personalities. That kind of flexibility is impossible using just photography.
3D renderings have faster execution times than typical photoshoots. Photoshoots are beautiful but lack the flexibility of renderings and when the job is finished it cannot be modified whereas the renderings can.
Real estate agents and developers can benefit greatly from hiring a firm like 3DW in New York, it will enrich their listings and attract the right customers.
Whatever the nature of your project might be, you will find extraordinary value in turning your ideas into experiences with us. Hire rendering services or schedule a meeting here with one of our senior designers.