Future of Real Estate. What 's next?


Real estate investing has changed as the years have gone by. As with all things over time this business evolves and transforms to meet the needs of its market, investors, and, of course, its customers.

In general terms, the real estate sector is profitable, solid, and constantly growing; a growth that, despite the global economic crisis derived from the COVID-19 pandemic, remains accelerated, largely thanks to the boost of factors such as Artificial Intelligence.

Artificial Intelligence is playing an important role in the real estate industry, radically changing the marketing and sales landscape through the use of virtual reality and augmented reality tools.

Particularly, the impact of virtual reality in the real estate industry is generated through virtual tours of properties, which are created using 360° cameras placed inside the property, to film its aspects in great detail.

The recording is then edited to ensure a completely realistic and flawless 3D experience, making users feel as if they are truly present in the house shown to them using virtual reality.

The use of this technology gives more depth to the two-dimensional videos and photographs that were previously used to show the relevant aspects of a property.

With virtual reality walkthroughs, it is even possible to take measurements of the dimensions of the house to plan possible installations or renovations. The immersive experience that is achieved is such that potential clients are moved, generating emotions of illusion and true expectations about their possible new home.

In the future, it is expected that potential real estate buyers or clients will be able to take virtual tours of properties for sale, visualizing the aspects that are most relevant to them, without the intervention of a real estate agent. But, far from being a disadvantage for the latter, more and more agents will want to use technology to demonstrate properties to their prospects, as this eliminates the barriers of time and distance, even between distant cities or different countries. thus fostering demand for both services.

This is how virtual reality is providing immersive digital experiences attached to reality, making the process of buying a property much more attractive and pleasant, because thanks to its applications it is possible to view multiple houses or properties without investing time, money, or too much. effort.

When using immersive experiences in your real estate sales processes, you should look for the sample to contain panoramic aspects of the property, as it is a decisive factor for buyers, and therefore it could define that your sale is closed.

Another attractive option is to allow, through the virtual reality experience, your potential buyer to make digital changes to the property, for example, trying different ways of arranging the furniture or with different paint colors on the walls. With this, in addition to eliminating doubts, you can create more satisfying emotional connections between your potential buyer and the property.

Do you want to incorporate these immersive experiences into your company? Let us help you! We are specialists in visual storytelling for real estate development, architecture, and design. For over a decade, we at 3DW have been mastering the art of curating collaborative teams to aid our clients in projects of all sizes.

Listening, creating, and delivering, we make experiencing your ideas possible. Write to us right now.

Whatever your project's nature, you will find extraordinary value in turning your ideas into experiences with us. Hire rendering services or schedule a meeting here with one of our senior designers. 

Through our process, we strive to understand and convey our clients’ goals effectively through a mixture of visual disciplines such as RenderingsAnimationsVirtual RealityInteractivePhotography, and Branding services.


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