How new technology in architecture can benefit clients and architects?


As has happened for at least the last two decades, technology has revolutionized the practice of professions, the way of studying, and, in general, the lives of all people.

Architecture has not been the exception and augmented reality is transforming the way in which architecture and civil construction have been developing, benefiting engineers, designers, architects, project managers, service providers, and in general, the entire construction team.

Unlike virtual reality, which creates a totally new environment independent of the real world, augmented reality includes virtual elements that interact with what already exists. In this way, it is possible to unite virtual architectural projects with the reality of the land where it is built, which increases its efficiency and precision, reducing errors and saving time, money, and resources.

Construction sites are chaotic, noisy, and dirty spaces. Although the incorporation of technology reduces many of the incompatibilities and unpleasant surprises during the construction process, it is inevitable that doubts arise and errors occur during the work, which cost time and money.

In this context, augmented reality is intended to provide a more accurate view of what will be built, as well as all the layers of materials and installations that are normally difficult to understand through drawings.

To achieve this, 3D plants and even holograms of virtual models are used, which make it possible to improve understanding of the project and facilitate the execution of the different processes. During construction, the ability to see through walls and understand the path of facilities eases the process and reduces the chance of errors, and can even guide the construction of complex geometries.

One of the areas that benefit most from augmented reality is inspection and construction management. 

Do you need help to achieve successful projects implementing augmented reality technology?

We help you to achieve it. We are experts in renderings, animations, VR and interactive services.

We create photorealistic renderings from your blueprints, inspiration boards, or sometimes even from a rough sketch to help you communicate your design as effectively as possible.

Whether you're anticipating new development, applying for planning permission from your local building department or licensing office, or simply looking to attract investors, we can help you tell your story with powerful creative tools.

If you prefer, our animation service can take your project to the next level through the development of visual marketing content for your digital strategy. Animations provide a dynamic walkthrough of your project, giving your audience a better understanding of your spatial design, or through virtual reality, you can offer them interactive 360-degree walkthroughs of what it will look like in the future to captivate them and excite them with the interaction with the details of future locations and spaces.

Our offering of interactive experiences can also help you achieve your business goals by creating specialized marketing campaigns for the real estate industry on a single platform.

Let's make a team!

Whatever your project's nature, you will find extraordinary value in turning your ideas into experiences with us. Hire rendering services or schedule a meeting here with one of our senior designers. 

Through our process, we strive to understand and convey our clients’ goals effectively through a mixture of visual disciplines such as RenderingsAnimationsVirtual RealityInteractivePhotography, and Branding services.


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